Let me start by saying that everyone's mascara needs are different. Some need length while others need volume, etc. Because of this, I'm not going to do a traditional review with a scoring out of 5. Rather, I'm going to shortly discuss the individual elements of the mascara, but realize my mascara needs are lengthening and holding a curl. I got this from my free haul of L'oreal goodies, but it's around $7 at drugstores.
"L'oreal presents Voluminous Volume Building Mascara. Uniquely formulated to resist clumping, soften lashes and build lashes to 4x their natural thickness."
Volume: With the name "Voluminous," you would hope it does volumize and it most certainly does. It adds major volume with about 5-10 swipes. You can do as many swipes as you need because it's volume building. It claims 4x the volume and that's something I don't think I can test exactly. I would say there was a very noticeable increase in volume at least twice as much, in a visual comparison with my bare lashes. It did kind of create that fluttery look if you know what I mean.
Length: I didn't really expect it to do much for length, but it added a good amount. I was actually impressed with the lengthening because I figured the focus is on volume. It wasn't extreme length but just enough for me to notice.
Curling/Hold Curl: On one eye I curled my lashes before and after, and on the other I just applied without any curling at all. My curled lashes were sadly uncurled after a few swipes. Then I curled again after application and my lashes were limp. On uncurled lashes, it did absolutely nothing! But you must consider, I have
extremely stubborn lashes and
only waterproof formulas work for me. If your lashes are naturally curled (I hate you :P) or not so stubborn, then you probably won't have an issue.
Clumping: I didn't really experience any clumping actually. It applied very smoothly! The package claims that it's "clump-resistant" and I agree.
Separation: I find that most volume mascaras do not separate the lashes. Since it's getting thicker between the lashes to create the volume, the lashes tend to stick together. This is definitely the case here. Towards the base, there was not much separation at all. The tip of the lashes were better, but it still wasn't has defined as I'd like it to be.
Wand/Brush: The brush is fairly big, where as it almost reminded me of the DiorShow brush. I had problems getting the inner corner lashes because it was just too big. Also, the very tip had like a glob of mascara on it and I hate that! I always have to wipe it off and I feel like it's such a waste of product. With the newer plastic wands, I've noticed less globage.
Formula: It does smudge after a few hours of wear, but that's pretty much expected of a water soluble formula. I prefer waterproof just because it can hold my curl and it doesn't smudge. However, many waterproof mascara leaves your lashes dry, hard, and tend to flake. This left my lashes soft and I really like that. It didn't flake either.
So, for me, I didn't really like this mascara mainly because it just wouldn't hold my curl. That's really the most important aspect for me. If other regular formulas hold your curl and work for you, then this is probably will too. If you're looking for volume, this is definitely something to consider, but it's just not what
I need or want. I really did appreciate the clump freeness and the softness of lashes, but that's not enough for me to continue using it. However, rather than just throw the tube away, I'll use it on my bottom lashes which need a little volume and then swipe it once with my waterproof so it doesn't smudge on me. I think I might try the waterproof version because hopefully that will hold my curl but still leave my lashes soft. That was a great plus!
I don't feel it's really fair to rate this product with a scoring system just because my lash needs may not be the same as yours. Just based on what I want in a mascara, I would give it a poor rating. But if you need volume and prefer regular formulas (some people just do), then of course I recommend it. If you have stupid lashes like mine that don't curl, then no, I wouldn't get this product.
Image Credits: Drugstore.com